Mumbai – Apnapaisa Pvt. Ltd announced today that it has closed a second round of fund raising led by JAFCO Asia and Sequoia Capital.

Apnapaisa is a leading Internet and mobile consumer services company which owns and operates price comparison sites, which deliver significant value to consumers in the purchase of financial services products. The Company seeks to leverage its IP-driven platform to deepen its offering in India’s financial services market, and also expand into other high transaction intensive consumer sectors such as travel services and mobile commerce.

It offers a free web and telephone service to consumers enabling them to compare a wide range of personal finance products across the entire range of market players and assists them in finding the product most suited to their requirements.

ABOUT APNAPAISA
Apnapaisa believes that its price comparison services offer a compelling value proposition to both consumers and product providers, simplifying consumers’ research, improving consumers shopping experience and enabling providers and advertisers to effectively target their marketing spend. Price comparison is currently available for products such as Health insurance, Term Life, Critical Illness, home loans, personal loans, loan against property, business loan, plot loans, car loans, education loans and credit cards. Consumers can compare the products of various providers and then choose to go for the provider of their choice irrespective of whether that provider has a commercial agreement with Apnapaisa or not. It also offers on-line calculators, as well as exhaustive content allowing customers to set evaluation parameters correctly and guidance on various pre-sale and post sale issues. To learn more go to www.apnapaisa.com.